Today on the blog I’m delighted to welcome Jane Davis. I met Jane at LBF, having already ‘met’ online recently when Jane interviewed me for her own website. Here, Jane describes her journey in self-publishing, on the release of her fifth novel, An Unchoreographed Life. Take it away, Jane …


“I am often asked why I chose self-publishing.

My first novel (hidden away under lock and key) earned me the praise, “Jane, you are a writer”, but not a publishing contract. My second novel had been sitting in my overworked agent’s ‘in’ tray for several months when I attended the Winchester Writers’ Conference in June 2008. It was there that I learned about the Daily Mail First Novel Award. With the closing date for entries only two days away, I had nothing to lose. My incentive for entering wasn’t the thought of winning. It was the promise that all entries would be read.

I left my job of twenty-three years the following September, jaded from having had to make so many colleagues redundant. Every time I turned on the television there was talk of financial doom and gloom. Then came the call from Transworld announcing that I had won.

It was surreal. Because I was on my own, there was no one to ask, “Hey, did that just happen?” I phoned back just to be sure.


The following weeks were heady. The Bookseller included me in their ‘One to Watch’ section. Joanna Harris, an author I admire enormously, described me as a ‘promising new writer.’ I was going to be The Next Big Thing.

Except that I wasn’t.

In a year when fiction sales plummeted, Half-truths and White Lies, sold reasonably well. Then, in 2009, came my reality check. Transworld exercised their right to ‘first refusal’ of my follow-up novel. The reason? It wasn’t ‘women’s fiction’. I hadn’t appreciated (and no one had thought to explain) the implications of being published under their Black Swan imprint. I had been pigeon-holed – and my new work didn’t fit.

Parting company with my agent, I sought new representation. Rejection letters flattered. My writing was not for them, but with my credentials, I would be snapped up. For a while, I believed them.

Over the next four years, I produced two further novels. Had I been under contract, I would have been chasing deadlines. Instead, with the luxury of time, I added layers to plots, depth to characters and a real sense of time and place. As Hugh Howey said at the London Book Fair, authors should enjoy their anonymity.

By 2012, I was touting three novels around the market. Believe me, this is not a position you want to be in. I began to feel like the lady character in Michael Chabon’s Wonder Boys who attends the same writing conference year after year with a slightly different edit of the same novel. A novel which continues to be rejected, albeit for slightly different reasons.

In November 2012, I decided I owed it to myself to investigate something I had been resisting. I attended the Writers’ & Artists’ Self Publishing in a Digital Age conference. It was a revelation! There, established authors who had been dropped by their publishers were rubbing shoulders with first-time writers who had released their e-book priced at 99p and had sold 100,000 copies within a year. It was a publishing revolution. So was I in or was I out?

Cover ArtworkII

Deciding I was in, I released I Stopped Time and These Fragile Things on Christmas Day, using Amazon KPD. (I have since experimented with Smashwords and Kobo.) The decision how to present the work – the designs of covers and the interiors – were all mine. As were the mistakes. (Neil Gaiman refers to Gaiman’s Law. If there’s one typo, it will be on the page your new book falls open to the first time that you pick it up.) Learning by my mistakes, I ironed them out. The following summer, I released paperbacks, using Createspace’s Print on Demand service. The second time around, I was aware that I needed more help. As well as a structural edit, I bartered for services, using a copy editor in return for a testimonial. I also expanded on my volunteer army of beta readers and proofreaders. I didn’t have to ask for volunteers. They came to me. In November that same year, I released A Funeral for an Owl. For my forthcoming novel, An Unchoreographed Life, I have used even more external services. The manuscript has actually undergone three separate copy edits, one of which I have paid for. I am also using someone to format the e-books. Readers who discover me tend to devour everything I have written, so I really owe it to them to get it right.

An Unchoreographed Life is the phrase with which Margot Fonteyne described her tumultuous off-stage existence. It seemed an ideal choice for my story of a ballerina who turns to prostitution when she becomes a single mother.

One of the huge joys of self-publishing is choosing how to present your work. I have been working with Andrew Candy for the last two years. As I learn to trust his instincts, my briefs grow more complex. For the cover of A Funeral for an Owl, I provided him with five images and precise instructions about where each should go, but the end result was still a surprise. This time, I described a scene from the book, where my main character Alison comes face to face with a deer. I asked if it would be possible to combine the image of a ballerina with a deer. When the answer was yes, I then had to go out and source the photographs. For this I always use who offer a huge variety and very reasonable prices.


Just on the point of release, I have interest in An Unchoreographed Life from an agent and, whilst I have butterflies in my stomach, I know better than to put things on hold. If a deal comes along, then I will happily crack open the champagne. But I am not as green as I was back in 2006. I now know how to do this by myself.

An Unchoreographed Life is available from Amazon.”

Thanks so much, Jane! Such a fascinating journey. For those of you interested in the process of producing Jane’s amazing cover for An Unchoreographed Life, here are some of the images Jane sourced and sent to her cover designer:




And here again is the final version of the cover – which I think is absolutely stunning. This cover is arresting, and one you aren’t likely to forget in a hurry.



You can contact Jane as follows:


Click here to see all Jane’s books on Amazon