This should be the definitive word on self-publishing – well done Jan!
Self-Publishing is a Last Resort.
No. To self-publish or operate as an Individual Publisher or an Indie, is often the best creative choice. Without the shackles of commercial pressure, genre-blending or your own personal genre, is the new kid on the block! The author retains global selling rights across all platforms and retains the majority share of any royalties. Most importantly, the author is in complete control of the entire process, from designing the cover to organising events, to advertising and pacing the release of new material. The more you invest of yourself the greater the opportunity for growth, development, and experience, not only as a writer through valuable on-line networking but in all aspects of the publishing world.
Depending on your technical skills, it’s quite possible to design your own covers and 
promotional material using a range of high quality software, some of which is accessible for free…
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Joanne Phillips 
September 27, 2016 at 7:09 pm
I’m so glad you shared this and it’s great when authors support each other. I like the community spirit of that rather than feeling as so often in business than we are rivals. This is helpful and empowering – I’ve just published my first novel and sometimes I get asked who by. This helps me to stay proud when the answer is – by me. Even when there’s a bit of… “oh…” at the answer. I’m glad that it’s ‘a novel by Elspeth Rushbrook’. Thanks to you and Jan Ruth for these helpful thoughts.